Social Business Cookbook – soft version for all culture hackers


Social Business Journey

Since we presented our Social Business Cookbook in the form of a hard copy booklet, a lot of people have been asking if we would release a soft version.

It’s important to understand that we made the public version because it can enable a rich discussion with other passionate professionals and thought leaders. This makes it obvious that we should indeed make the Cookbook available online. However, it’s also important to understand that we selected parts of a bigger piece of work. Hence, not all models and ingredients are shown, and not nearly all cases are shared. However, it does make it possible to publicly share it:

Some parts of the Cookbook are self-explanatory, and some are not. We’ll start discussing each page and theme a little deeper over the next month, and thereby try to facilitate better discussions and reflections. Do join !

// Thomas (Twitter) & Christian (Twitter

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